Doctor Ney Limited
Tomorrow's customers, today.
Doctor Ney Limited
Tomorrow's customers, today.
ABOUT
about
Digital Transformation is not about simply digitising today's products and services or processes, such as customer onboarding.
It is about anticipating market trends and the needs of tomorrow's customers, to radically reimagine your brand, value proposition and enterprise model to successfully satisfy these.
It's about being agile and digitally ready
for Economy 5.0.
Existing product-centered archetypes of insurance, banking, payments, mobility or connectivity will morph with the emerging demands of the more sustainable, human-centered and interconnected Economy 5.0.
People don't buy insurance for the policy documents. Instead, they buy peace of mind, protection. A bank account is a centuries-old concept for depositing and moving value, with cash being its physical tokenisation. Annual cable and mobile phone contracts are tickets into connectivity.
Many of today's archetypes, products and services such as these will give way to radically new paradigms, which will meet the underlying needs in novel ways. New, as yet undefined societal needs will emerge.
What will not change, is that brand success will continue to be driven by a deep understanding of customers' evolving needs. That is why we begin most assignments by exploring and creatively challenging your existing customer insight and segmentation strategy.
Digital Transformation is not about simply digitising today's products and services - or digitising processes, such as customer onboarding.
It is about anticipating the needs of tomorrow's customers and radically reimagining your brand, value proposition and enterprise model to successfully satisfy these.
it's about becoming digitally ready for economy 5.0.
Existing product-centered archetypes of insurance, banking, payments, mobility or connectivity will morph with the emerging demands of the more sustainable, human-centered and interconnected Economy 5.0.
People don't buy insurance for the policy documents. Instead, they buy peace of mind, protection. A bank account is a centuries-old concept for depositing and moving value, with cash being its physical tokenisation. Annual cable and mobile phone contracts are tickets into connectivity.
Many of today's archetypes, products and services such as these will give way to radically new paradigms, which will meet the underlying needs in novel ways. New, as yet undefined societal needs will emerge.
What will not change, is that brand success will continue to be driven by a deep understanding of customers' evolving needs. That is why we begin most assignments by exploring and creatively challenging your existing customer insight and segmentation strategy.